Native, Web and Hybrid Apps
The explosion of mobile applications has caught the attention of many companies for developing their own applications. The idea of having another way of interacting with the customers is very tempting. For example, banks have found that allowing basic banking operations using an application attracts customers that already use a mobile device . However , d eveloping an application is not easy as it sounds. There are different approaches one can take depending on the requirements and the needs of the company. In general, there are three popular approaches: Native Applications, Web Applications and Hybrid Applications. What are Native Applications? They are applications developed for running only in only one platform. Currently, the platforms that capture more subscribers are iOS from Apple and Android from Google with 52.1% and 41.2% respectively. Far away from those numbers come other mobile platforms with less “followers” like Blackberry 10 from Blackberry Ltd and Firefox ...